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The Digital Marketing HUb (DMH) is a CIMSPA initiative, which has secured an
additional grant from Sport England to fund the Digital Marketing Hub.
product innovation •
03 Nov 2022
Specialist health and fitness marketing company Hattrick has launched a service called Zero Budget Marketing for independent health club owners.
news •
09 Feb 2005
Health and fitness club operator, Esporta, has hailed its system of handing marketing responsibility to individual club managers a success.
news •
06 May 2004
In its continued effort to deliver world class exercise experiences to fitness facilities
and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice
President, Marketing.
product innovation •
09 Sep 2021
Victoria Branch, the former Premier Training International global marketing
director, has left the company to start up her own consultancy – VB Marketing.
news •
19 Jan 2015
Matrix Fitness has elevated UK head of marketing Gemma Bonnett to the new role of
director of strategic marketing for UK and EMEA.
news •
19 Jan 2016
MyZone has appointed Gemma Bonnett as its global director of marketing - a newly
created position as part of the brand’s expansion.
news •
22 Aug 2017
Physical activity professionals in England will soon be able to access free, one-to-one
learning with Google to get their digital marketing strategies in line with current trends.
news •
15 Sep 2021
Matrix Fitness UK has appointed Julian Taylor as its marketing director, replacing Gemma
Bonnett, who is leaving the company after four years at the business.
news •
27 Jul 2017
Cybex has announced the launch of a range of new customer oriented marketing solutions.
product innovation •
21 Sep 2007
Fitness solutions provider Physical Company has appointed James Anderson as director of
sales and marketing - a newly-created role in the business.
news •
26 Sep 2017
The Fitness First health club in Manchester has hailed its first ever text message marketing venture a success.
news •
24 Feb 2004
Fitness First Australia has appointed Darren Chan as national marketing manager to oversee the company’s brand development and manage key marketing initiatives for existing and future Australian club launches.
news •
07 Jul 2006
Virgin Active has launched its first-ever global marketing campaign, which focuses on the
operator’s innovative approach to cycling, yoga and floor training.
news •
16 Jan 2017
SpaFinder Europe, the spa marketing company which is part of the global SpaFinder organisation, has launched a new website called Glambition to develop marketing for day spas, salons, makeover studios and health and fitness clubs.
news •
26 Nov 2010
Curves International has appointed its senior vice president of marketing, Mike Raymond, to the position of company president.
news •
28 Feb 2006
Social media and marketing guru Gary Vaynerchuk has issued a wake-up call to
members of the fitness industry at IHRSA 2014 in San Diego, telling them to
stop marketing “like it's 2004.”
news •
17 Mar 2014
Creative Fitness Marketing has been helping operators attract new members for 26 years – so how does it work?
HCM issue 4 2016
Fitness industry veteran Harm Tegelaars has returned to the fitness industry
by joining the board of
directors at Hussle.
news •
11 May 2022
Having announced its intention to open 50 low cost gyms in the next three years, The Gym
Group has appointed Alison Sagar as chief commercial officer to drive its plans forward.
news •
20 Mar 2024
Leisure marketing agency Bigwave Media has appointed David Johns business
development manager as the company bids to continue its period of growth.
news •
24 Sep 2015
The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the
organisation’s marketing, communications and sponsorship teams and bring swimming
back into vogue.
news •
02 Oct 2015
Cathy Desaunois has joined Virgin Active Italia as marketing manager, with a brief to adapt the brand to suit the Italian market during the company's expansion into Genova and Bologna.
news •
04 Jun 2003
Leisure Marketing Solutions supported the launch of the new Results Health Club in Alton, Hampshire, recently and met and exceeded their target in the seven week pre-launch period.
product innovation •
18 Sep 2007
EHFA has announced the appointment of Nathalie Smeeman as executive
director from 1 November.
news •
21 Oct 2013
APG Leisure is set to expand its marketing offering to include swimming accessories, aquafitness
equipment and competitive swimwear, following a new partnership with global swimwear brand
BECO Beermann.
product innovation •
09 Oct 2018
Vivafit LLC is establishing an EMS Personal
Training Studio franchise, www.Personal20.com.
product innovation •
24 Mar 2016
DC Leisure has rewarded Sonia Eastick’s company loyalty by offering her the role of group marketing assistant.
news •
07 Jul 2006
Les Mills is launching a new digital network called
Les Mills Connect to help clubs build back better and
emerge from the pandemic with a stronger business
HCM issue 8 2021
As part of our management series, Julian Leybourne offers his views on management’s role in creating effective marketing communications
HCM issue 5 2014
Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
Latest News
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
Latest News
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
Latest News
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
Latest News
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and
Adam Daniel have been designed to empower
your team and transform your service
HCM promotional features
Sponsored
Francesca Cooper-Boden says
health assessment services can
boost health club retention
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten
years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal
trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
HCM magazine
“I needed a new management team with the talent and leadership to reposition a 20-year-old brand”
HCM magazine
The Elevate trade show and conference comes to London next
month. HCM gives the low down on what to look out for
HCM magazine
HCM People
Ross Stewart Campbell
CEO, BeyondActiv“We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world”
HCM magazine
What needs to happen to integrate physical activity with
healthcare? Leaders in the sector share their thoughts
Sport Centre Team Leader Harrow School
£29,500pa + pension + benefits
Harrow, London, United Kingdom
Read the latest issue
Featured supplier news
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors.
Featured supplier news
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
Company profiles
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Company profiles
FIBO pursues the vision of a strong and healthy society and as a global network ...
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
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